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Vivian Jenna Wilson Stars in Desiguals Born to Disobey Campaign

According to the American fashion magazine 'WWD', recently, Vivian Jenna Wilson, the transgender daughter of renowned American entrepreneur Elon Musk, appeared in the 2026 autumn advertisement campaign for the Spanish fashion brand Desigual. The campaign was titled "Born to Disobey".

Desigual's advertising activities have critiqued the rapid rise of artificial intelligence and automation.

Social media videos show advertisements featuring sarcastic scenes where Vivian interacts with humanoid robots. In the videos, Vivian uses the robot as a makeshift golf tee, leads it like a dog, and drags its immobile feet.

He was designed to obey, but I'm not." Wei Wei An stated in an advertisement.

Vivian Jenna Wilson Stars in Desiguals Born to Disobey Campaign

Video Screenshot

Some netizens believe that the robot named DESI 84 in the video directly imitates the video material of Tesla robots in terms of body posture and movements.

Another video shows Vivian scribbling the words “Born Rebellious” on the body of a car that appears to be a Tesla.

Vivian Jenna Wilson Stars in Desiguals Born to Disobey Campaign

Video Screenshot

Vivian was born in 2004, originally named Xavier. At around 16 years old, she came out as trans and began related treatments.

Musk once angrily stated that his son's transgender identity was equivalent to being murdered, and he vowed to destroy the "Awakening Virus".